Hair again

I may have mentioned before that Argentines are obsessed with their hair. A couple of examples.

There was a poster campaign running, not long after I arrived here, showing a before and after shot of a lion's mane. Only, the before shot was the mane standing out from the lion's neck and the after shot was the mane lying flat - totally the opposite of the UK.

If you go to the supermarket or Farmacity (the equivalent of Boots here) you will see shelf upon shelf of shampoos and conditioners. Shampoos for blond hair, red hair and brunette hair. Shampoos for straight hair, wavy hair and curly hair. Shampoos for dry hair, normal hair, greasy hair. Shampoos for dyed hair, bleached hair and never touched-by-chemicals hair. And shampoos for any combination of the above. All with their matching conditioners. As if this weren't enough, there are deep conditioners, curl activators, curl suppressants, hair gels, hair mousses and hairspray.

Anyway, here's the latest innovation in the advertising war - GOD.

There is an advert currently running on tv for something which helps the curls, and the product is delivered by the hand of God (out of grey clouds) to a woman who's complaining about frizz (a big concern here). Considering that this is a predominantly Catholic country, I find it amazing - I doubt we'd get away with it in Britain.